PRINT | SOCIAL MEDIA
In-house designer for one of Canada's largest and most recognised annual events — creating print and digital materials seen by hundreds of thousands of attendees, while also directing photography and videography coverage of the event itself.
Print Design
Designed many print items including signagedonation flyer materials for Pride Toronto's fundraising initiatives, produced to professional print standards and distributed across the event.
Social Media
Created social media content for Pride Toronto's digital platforms, extending the event's visual identity across posts designed to engage a large and diverse audience.
Photography & Video Direction
Beyond design, I was responsible for directing the photographers and videographers covering Pride Toronto's events. I was in charge of coordinating coverage, communicating shot requirements, and ensuring the visual documentation of the event met the organisation's standards. Managing a media team at a large-scale live event required clear communication under pressure and an eye for what moments mattered most.
